1. Technological Advancements: The late 19th and early 20th centuries saw significant advancements in printing technology, including the development of color printing and improved reproduction techniques. These advancements allowed for the production of high-quality illustrations and photographs, making it possible to create visually stunning publications.
2. Cultural Changes: The early 20th century was a time of rapid social and cultural changes, including the rise of mass media and the increasing spread of literacy. Illustrated publications played a significant role in this process, as they offered entertainment and information to a broader audience.
3. Desire for Escapism: The tumultuous historical events of the early 20th century, including World War I, created a demand for escapist entertainment. Lavishly illustrated books and magazines provided a visual feast and a temporary escape from the harsh realities of everyday life.
4. Influence of Art Movements: The early 20th century witnessed several influential art movements, such as Art Nouveau, Art Deco, and the Impressionists, which placed emphasis on visual aesthetics and decoration. This influenced the design and illustration of books and magazines, leading to the creation of beautiful and visually appealing publications.
5. Rise of Advertising: The early 20th century also saw the growth of consumerism and advertising. Lavishly illustrated publications provided an ideal platform for businesses to showcase their products and capture the attention of readers.
Overall, the combination of technological advancements, cultural changes, the desire for escapism, the influence of art movements, and the rise of advertising contributed to the immense popularity of lavishly illustrated books and magazines during this period.