* Personalization: Direct mail can be personalized with the recipient's name, address, and other information. This can make the message more relevant and engaging, and increase the likelihood of a response.
* Tangible and memorable: Direct mail is a physical piece of mail that can be held in the recipient's hands. This can make it more memorable than digital advertising, which is often fleeting and easily forgotten.
* Call to action: Direct mail can include a call to action, such as a coupon, discount, or offer. This can encourage the recipient to take action and make a purchase or enquiry.
* Trackability: Direct mail can be tracked to measure the response rate and effectiveness of a campaign. This information can then be used to make improvements to future campaigns.