Should your newspaper carrier give you a rate card every year?

A rate card outlines the advertising rates for a particular publication, such as a newspaper. However, it is essential to clarify that newspaper carriers usually deliver physical copies of the newspaper to subscribers, and they are not directly involved in advertising sales or rate negotiations.

Newspaper advertising sales are typically handled by the advertising or sales department of the publication. Advertisers or their agencies work directly with the newspaper's advertising team to discuss advertising options, negotiate rates, and place advertisements.

Newspapers may provide rate cards or advertising information on their websites, sales materials, or through their sales representatives. However, it is not customary for newspaper carriers to deliver rate cards to subscribers as part of their regular delivery duties.