* Alliteration: The repetition of the consonant sound "b" in "brown cow" creates a playful and memorable rhythm.
* Repetition: The repetition of "now" emphasizes the question and creates a sense of urgency or curiosity.
* Personification: The question is directed at a cow, an animal, as if it could understand and respond. This is personification because it gives human-like qualities to a non-human being.
The phrase is often used as a simple and lighthearted greeting or a playful way to interact with animals, especially cows. However, it's important to note that the phrase is sometimes considered a bit childish or outdated.