What is puffery and give example?

Puffery is an exaggerated or extravagant claim made in advertising or sales that cannot be reasonably substantiated. Puffery is not considered false or misleading because it is not reasonable for consumers to rely on such claims as a basis for their purchasing decisions.

Examples of puffery include:

- "The best-selling product in its category!"

- "Amazing results guaranteed!"

- "You won't believe how quickly this works!"

- "The most affordable luxury car on the market!"

- "The world's most advanced technology!"

Puffery is often used to create a sense of urgency or excitement around a product or service, or to make it sound more appealing than it actually is. It is important to remember that puffery should not be taken literally, and that consumers should always do their own research before making a purchase decision.