To persuade readers to take a particular point of view. Editorials are a form of opinion journalism, and they can be used to argue for a particular point of view or to criticize the views of others. This can help to shape public opinion and to influence policy decisions.
To entertain readers. Editorials can also be a source of entertainment. They can be written in a humorous or satirical style, and they can provide readers with a different perspective on the news.
To build community. Editorials can help to build community by providing a shared space for readers to discuss and debate important issues. This can help to foster a sense of civic engagement and to strengthen democracy.