1. Art of Business Communication
- As an art, business communication implies the creative skill of transmitting ideas, information, or feelings effectively and efficiently.
- It involves personal style and intuition when crafting messages, persuading audience, handling challenging situations, and building long-lasting business relationships.
2. Science of Business Communication
- As a science, business communication draws upon principles, practices, and theories to understand and improve the process of information exchange.
- It follows certain rules, structures, and systematic approaches in the encoding and decoding of messages, using channels, choosing the right medium, and employing appropriate communication techniques to ensure successful transmission of information.