Here's why:
* Vast readership: His books have sold over 300 million copies worldwide.
* Wide appeal: He writes in various genres, including mystery, thriller, suspense, and romance, making his books accessible to a broad audience.
* High-profile collaborations: Patterson often collaborates with other authors, creating a buzz and attracting new readers.
* Consistent bestseller status: He consistently appears on bestseller lists, often topping them.
* Successful series: His series like Alex Cross, Women's Murder Club, and Michael Bennett have a dedicated following.
* Popular adaptations: His books have been adapted into successful movies and TV shows, further increasing their visibility.
While it's difficult to quantify "popularity" precisely, James Patterson's consistent sales figures, widespread appeal, and recognition within the literary world solidify his position as a literary powerhouse.